Author name: sheerfactus

Walter Lippmann’s Theory of Public Opinion Walter Lippmann, a prominent American journalist and political commentator, profoundly influenced the study of […]

Narcotizing dysfunction is a term used to describe a situation where people become so overwhelmed by the constant stream of

Middle range theories were introduced by Robert K. Merton to make scientific research more practical and focused. Instead of trying

Media Intrusion Theory explores how media can invade individuals’ private lives and affect their personal boundaries, often leading to negative

Social Marketing Theory is a concept that focuses on the use of marketing principles and techniques to influence behaviors for

Harold Lasswell’s Propaganda Theory is a framework that examines the role of communication in shaping public opinion and controlling mass

The General Aggression Model (GAM) is a psychological theory that seeks to explain how individuals develop aggressive behavior. The model

Information Diffusion Theory explains how information spreads within a population, emphasizing how ideas, innovations, and technologies move from one individual

The agenda setting theory, introduced by Maxwell McCombs and Donald L. Shaw, explains how media influences the public’s perception of